Not having sold his research on motivating factors for presidential voters, John T. Molloy is offering it free. Today he posted some of his thoughts, based on research and not personal preference, about what arguments Republican candidates might use to appeal to black and Hispanic voters. His suggestions are informal, pithy, grossly politically incorrect -- and possibly a path for the bravest of the one-percenters in the Republican field to break away from the others. I recommend reading the whole thing. Here's an extract from Mr. Molloy's advice:
Finally, point out that illegal immigration hurts those at the lower end of the socio-economic scale. But don’t use the word socio-economic. That’s a problem with the Republicans [,they] often sound like high school or college debaters. Democrats on the other hand are very effective communicators and they can convince people to vote for them because they make emotional arguments. Emotional arguments change votes intellectual ones, seldom do. If you point out that undocumented aliens take jobs mainly from Hispanic American citizens because they work for less you’ll be believed. Almost everyone in the Hispanic community knows someone who has lost their job to an undocumented alien.