John T. Molloy has turned his attention to researching voter patterns. The author of "Dress for Success," a book on business dressing based on research instead of opinion, took 18 months away from his blog, resurfacing on July 5 with the intriguing news that he had been training a Democrat and a Republican (not competitors) to speak to large groups. A large store closed down in the district of one candidate, who asked what effect that would have on voters. The other candidate said he wanted to know also, and that he'd pay for half the research, which Mr. Molloy carried out over the next several months.
Mr. Molloy's first post on the subject contained this teaser: "If the Republicans wish to capture a larger part of the black vote it is counterproductive to ask blacks to vote Republican. Republicans would be much better off asking them to vote for the right Democrat. Obviously that takes more explanation but the key issue is education."
Why is he disclosing his research now? The two candidates both dropped out of politics, but had imposed restrictions on what he could do with the information. Mr. Molloy has concluded that he can't sell the information he gathered, so he's giving it away. Watch his blog for more.